Chinese buyers to become ‘biggest overseas force in London’s property market’ by 2016
Harrods Estates has signed an agency-wide partnership with Chinese mega-portal Juwai.com, as new figures are released on the scale of Chinese investment into the capital’s property market.
By some distance the biggest international property website in China, Juwai.com markets 2.4 million listings in 53 countries to a monthly audience of 1.5 million. 82% of its users are mainland Chinese.
Under the terms of the new agreement, all Harrods Estates listings will be marketed in Chinese, alongside some beefed-up branding, agent profiles and translation options. The agency also will also be able to promote its instructions via direct marketing, Chinese-language property brochures, advertorials and Feature Property listings.
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